Unit 2 Promoting Activities
1. laptop – computer
2. patent: n. adj. 专利权,许可证/有专利的,受专利保护的
patient: adj. 有耐心的,忍耐的 be ~ with sb./sth.
e.g.
We must be patient with the old when they’re ill.
He has won a patent to protect his invention.
They are producing some patent medicines.
A. New Words &k Expressions
Unit 2 Promoting Activities
3. secure (adj. / v.)– security
e.g.
Some measures should be taken to secure the bank from a flood.
Don’t use this ladder (梯子). It’s not secure.
Security is the greatest enemy.居安要思危。
He is a security guard. 她是一名门卫。
4. advertise – advertisement
A. New Words &k Expressions
5. artificial: adj. made or produced by man in imitation
Unit 2 Promoting Activities
5. artificial: adj. made or produced by man in imitation of
sth natural; not real 人造的,假的;虚假的
e.g. artificial flowers/pearls
artificial intelligence 人工智能
Her artificial smiles disguised an inner sadness.
6. marketable: adj. that can be sold; suitable to be sold
marketing: n.销售学,销售部门
market: n. 市场,集市;行情;
be in the market for 有意购买某物
A. New Words &k Expressions
Unit 2 Promoting Activities
7. neglect: v. give to or not enough care or attention to…;
fail or forget to do sth., esp. carelessly;
leave undone (what one ought to do)
e.g.
We shouldn’t neglect our health at any time.
He neglected to write and say “Thank you”.
Don’t neglect writing to your mother.
别忘了给你母亲写信。
He is always neglectful of his appearance.
A. New Words &k Expressions
Unit 2 Promoting Activities
8. retail: n. v. adv. 零售 – retailer retail price 零售价格
wholesale – wholesaler
e.g.
I bought this computer retail. (adv.)
9. buy in installments
install: v. 安装;设置
He is installing a heating system.
I’ll pay for a house by monthly installments.
我将按月分期付款买房。
A. New Words &k Expressions
Unit 2 Promoting Activities
10. down payment 分期付款的定金
downtown 市中心,闹市区
11. steep: adj. rising or falling sharply, not gradually陡的
(of a price or demand) too much; unreasonable; excessive过高的,不合理的,过分的
e.g.
I wouldn’t pay $300 for this old car – it’s too steep.
kind of: infml. slightly, to some extent
I’m not sure why, but I feel kind of sorry for her.
A. New Words &k Expressions
Unit 2 Promoting Activities
12. meet sb half-way: make a compromise with sb.
与…妥协
e.g. If you can drop your price a little, I’ll meet you
half-way. 你要是能减点儿价,我就愿意让一步。
13. rock-bottom: n. lowest point 最低点
e.g.
Prices have reached rock-bottom.
物价已下降到最低点。
rock-bottom prices 最低价格
A. New Words &k Expressions
Unit 2 Promoting Activities
14. basic: adj. standard; fundamental; simplest
basics: n. essential matters 实质性的东西
basically: adv. Fundamentally
e.g.
basic pay基本工资
Basically I agree with you, but there are a few small
I’d like to discuss with you.
Let’s stop chatting and get down to basics.
我们别再闲聊了,静下心来干些要紧事吧。
A. New Words &k Expressions
Unit 2 Promoting Activities
15. drama: n. 戏剧,剧本
dramatic: adj. 戏剧的,演剧的
dramatics: n. 戏剧性,戏剧学;演技
dramatist: n. 剧作家
e.g.
a TV drama 电视剧
a dramatic event 重大事件
A. New Words &k Expressions
Unit 2 Promoting Activities
16. evolve: v. develop gradually发展;演化
e.g.
evolve a theory发展新理论
Darwin’s theory of evolution
17. exhibit – exhibition – exhibitor
18. fruit: n. result or reward of an action, hard work, etc.
e.g.
They’re enjoying their fruits of their labors.
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Unit 2 Promoting Activities
19. standstill: n. stop
e.g.
Traffic in the city came to a standstill/was at a complete standstill.
standstill agreement 固定协议
20. ultimately: adv. In the end; finally
ultimate: adj. last or final; fundamental
e.g. the ultimate result
I believe that they will become rich ultimately.
A. New Words &k Expressions



